- CREATING A LIKERT SCALE SURVEY USING SURVEY MONKEY FULL
- CREATING A LIKERT SCALE SURVEY USING SURVEY MONKEY SERIES
Because many Likert scales pair each constituent Likert item with its own instance of a visual analogue scale (e.g., a horizontal line, on which the subject indicates a response by circling or checking tick-marks), an individual item is itself sometimes erroneously referred to as being or having a scale, with this error creating pervasive confusion in the literature and parlance of the field.Ī Likert item is simply a statement that the respondent is asked to evaluate by giving it a quantitative value on any kind of subjective or objective dimension, with level of agreement/disagreement being the dimension most commonly used. Īn example questionnaire about a website design, with answers as a Likert scaleĪ Likert scale is the sum of responses on several Likert items. : 197 By contrast, modern test theory treats the difficulty of each item (the ICCs) as information to be incorporated in scaling items. Others hold to a standard by which "All items are assumed to be replications of each other or in other words items are considered to be parallel instruments".
CREATING A LIKERT SCALE SURVEY USING SURVEY MONKEY FULL
Many researchers employ a set of such items that are highly correlated (that show high internal consistency) but also that together will capture the full domain under study (which requires less-than perfect correlations). In so doing, Likert scaling assumes distances between each choice (answer option) are equal. Ī scale can be created as the simple sum or average of questionnaire responses over the set of individual items (questions). As such, Likert scales have found application in psychology and social sciences, statistics, business and marketing. Thus, the range captures the intensity of their feelings for a given item.
CREATING A LIKERT SCALE SURVEY USING SURVEY MONKEY SERIES
When responding to a Likert item, respondents specify their level of agreement or disagreement on a symmetric agree-disagree scale for a series of statements. The difference between these two concepts has to do with the distinction Likert made between the underlying phenomenon being investigated and the means of capturing variation that points to the underlying phenomenon. Technically speaking, a Likert scale refers only to the former. Likert distinguished between a scale proper, which emerges from collective responses to a set of items (usually eight or more), and the format in which responses are scored along a range. The scale is named after its inventor, psychologist Rensis Likert. It is the most widely used approach to scaling responses in survey research, such that the term (or more fully the Likert-type scale) is often used interchangeably with rating scale, although there are other types of rating scales.
A Likert scale ( / ˈ l ɪ k ər t/ LIK-ərt or / ˈ l aɪ k ər t/ LY-kərt ) is a psychometric scale commonly involved in research that employs questionnaires.